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If you’re a fashionista, a perfume enthusiast or just love anything to do with Chanel, by now you would have heard about Espace Gabrielle Chanel on Old Bond Street, in London’s rather smart Mayfair.
If you’re studying Marketing, Business, Branding, Photography, Design, Styling, Fashion or any realted fields, you should make the time and effort to attend before it closes on 24th of September. I will publish all the tips I’ve learnt in a separate post later this week.
Espace Gabrielle Chanel, is a remarkable feat of marketing, and you are sure to pick up tips, not just olfactory tips – and yes I admit I had to google that word! – how a brand works. I have been fortunate enough to attend the space a few times, and eery time I’ve attended, I have learnt something new. Read my review of my first trip to the Espace here.
I have been able to practice my limited light photography, improved my video skills, learnt about the basics of olfactory and even about Gabrielle Chanel herself. While the jury is still out about the new perfume, the marketing has been nothing short of spectacular and if you’re wise, and happen to be in London, you should check out the Old Bond Street venue and enjoy a couple of hours of free education and entertainment. Oh, by the way, did I mention that it’s all free? Opportunities like these, the chance to learn some of the tricks of the trade from a high end, global luxury brand only comes around a very few times, and rarely ever free – so make the most of it while you can.
But in case you can’t make it, here’s a couple of video montages I made to give you an idea of the experience.