The countdown continues …
For further info, click the Eventbrite page here.
The countdown continues …
For further info, click the Eventbrite page here.
Fenty Beauty, for those not in the know, is a new celebrity beauty brand by singer Rhianna. The music industry no longer commands the great revenue from album sales for popular musicians as it once did. World tours have become too much of an expensive risk for record companies to finance bands. So to supplement their income, and to boost their social profile, many artists have branched into other creative and business ventures, including the world of fashion and beauty. Examples include Beyonce’s Ivy Park, Robbie William’s Farrell, Gwen Stefani’s L.A.M.B., Pharell Williams’ Billionaire Boys Club, Madonna’s Material Girl, Liam Gallagher’s Pretty Green and Victoria Beckham with her eponymous label, to name just a few.
Many of the artists have applied their business savvy to their new ventures, with varying degrees of success. Of the above, only Beckham has made the most successful transition from popstar to fashion icon. However she has faced severe criticism for her ultra exclusivity in terms of product pricing, and the lack of models of colour for her catwalk shows and advertising. Beckham’s newest venture into makeup, a collaboration with Estée Lauder, whilst highly successful, again fails to cover the full range of skin tones.
So when news of yet another singer launching a new beauty range, I didn’t have much hope.
Then came the news that the range included no less than 40 shades of foundation, with reportedly more on the way.
Question – if a singer, who isn’t yet 30, with self admitted limited professional background in beauty, let alone the beauty industry, can somehow manage to produce a makeup range that includes 40 foundation shades, how come other beauty companies, some boasting over 100 years in existence, with a host of scientists, experts, managers, marketing specialists and beauticians, with millions if not billions of dollars in revenue at their disposal couldn’t manage it?
The instant success and sell out of the new Fenty Beauty range suggests that the big companies didn’t want to cater to people of colour. It has been proven that Black women for instance, spend a higher percentage of their income on beauty products than women from other ethnicities. This despite the fact that they are statistically paid less than women of other skin colours. Further, products which are specifically designed and marketed for this demographic statistically cost more than the equivalent in the top brand ranges.
One tried and tired excuse was the belief there wasn’t a sustainable market for Black makeup. Another popular excuse, that it was too expensive to develop a specialist beauty range for people of colour.
Fenty in less than 1 week of launch has shown up the big beauty brands, in their product development, marketing and advertising. Their attitude towards certain consumer groups has left a huge gap in the market for Rhianna to exploit, and I hope she keeps doing so. In fact, I would even suggest – ditch the music career and concentrate on beauty!
Rhianna’s brand has proved once and for all that catering to one minor section of the world’s population can only continue for so long. While there is a huge need to develop products and services for people of colour who have been for decades deliberately left out of the loop, my argument is there are only ever be 2 outcomes for Black Owned Businesses (BOB) in a market dominated by those, who for various reasons, don’t want to see BOBs flourish;
1) The BOBs fail as they run into financing issues because they can’t expand quick enough to accommodate the market, or
2) The dominate businesses find some way, legitimate or otherwise, to prevent the continued growth of BOBs, such as promising to use their resources to expand the brand, but after the takeover, they cash in on the Black Dollar and slowly run the original product or service down to the ground.
Rhianna has done something, which I am convinced could be the biggest change to business models since Adam Smith’s Economies of Scale. Unlike other celebrity brands, Fenty Beauty did not simply follow established business norms, but challenged them, then bettered them. By focusing on diversity, individuality and inclusivity in terms of skin tone, Fenty Beauty has in a single stoke exploited the gaps unfilled by not only the beauty industry, but possibly every industry.
7 companies, L’Oréal, Coty, Unilever, Proctor & Gamble, Shiseido, Johnson & Johnson and Estée Lauder between them own over 180 beauty lines. (Source http://uk.businessinsider.com/companies-beauty-brands-connected-2017-5). Yet between them, they’ve all spectacularly failed to adequately cater for the beauty needs of the Black consumer.
Picture source: Skye Gould/INSIDER
The beauty brands, particularly the luxury sector, justify their high prices by their exclusivity. In fact exclusivity is often a key marketing tool, as it implies quality, luxury, scarcity. The result of course excluding the vast majority of the population based on their income, and indirectly contributing to racism, sexism, homophobia and even xenophobia.
Naturally, a makeup brand is never going to significantly contribute to world peace – but it can go some way to level the playing field. Fenty Beauty is by no means perfect. 40 foundation shades isn’t nearly enough to accommodate all skin shades. The current adverts features teens and 20 somethings, able bodied women, with a western cultural background. However, it’s important to remember that this is a brand in it’s infancy and can never hope to atone for everything that the major manufacturers have failed to do in just a week. That said, Fenty Beauty has smashed through many barriers and it will be interesting to see where it goes from here.
Exclusion is not the aspiration of Millennials. They want to be catered for as valued individuals in their own right regardless of income, social background, and of course skin colour. The sooner the big brands react to this the better, because if Fenty Beauty becomes the bench-mark business model, many of today’s top brands will lose a huge chuck of their current market share. Some may even think – serve them right.
What are your thoughts on the Fenty Beauty and it’s brand ethos? What do you think about the marketing strategy? Do you think this brand will stay the course, or will it go the way of so may other celebrity brands? Please like and comment below.
Thanks for reading.
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If you’re a fashionista, a perfume enthusiast or just love anything to do with Chanel, by now you would have heard about Espace Gabrielle Chanel on Old Bond Street, in London’s rather smart Mayfair.
If you’re studying Marketing, Business, Branding, Photography, Design, Styling, Fashion or any realted fields, you should make the time and effort to attend before it closes on 24th of September. I will publish all the tips I’ve learnt in a separate post later this week.
Espace Gabrielle Chanel, is a remarkable feat of marketing, and you are sure to pick up tips, not just olfactory tips – and yes I admit I had to google that word! – how a brand works. I have been fortunate enough to attend the space a few times, and eery time I’ve attended, I have learnt something new. Read my review of my first trip to the Espace here.
I have been able to practice my limited light photography, improved my video skills, learnt about the basics of olfactory and even about Gabrielle Chanel herself. While the jury is still out about the new perfume, the marketing has been nothing short of spectacular and if you’re wise, and happen to be in London, you should check out the Old Bond Street venue and enjoy a couple of hours of free education and entertainment. Oh, by the way, did I mention that it’s all free? Opportunities like these, the chance to learn some of the tricks of the trade from a high end, global luxury brand only comes around a very few times, and rarely ever free – so make the most of it while you can.
But in case you can’t make it, here’s a couple of video montages I made to give you an idea of the experience.
As promised, here is a review of the new Chanel perfume which was officially launched 1st September 2017. And the verdict is … well it’s rather nice, but not the greatest perfume I’ve ever tested.
Yesterday, I attended an olfactory workshop, where the audience participants were informed about the inspiration behind the new fragrance, the first by Chanel for over 15 years.
When I tried the perfume on my skin, I found the instant hit was very floral, with the orange blossom coming through as the most dominant scent.
The dry down scent is beautifully light and delicate, with the jasmine and tuberose overtaking the orange blossom, with a back note of ylang ylang. I would suggest that this fragrance covers a wide age range – teenagers could wear this scent, alongside their mothers and grandmothers. I think this fragrance would work well for brides wanting a light, romantic fragrance for the ceremony, yet it would work equally well for the office. I would say you could wear Gabrielle as an every day fragrance, or for early evening events, but I don’t think it’s ‘strong’ enough to be worn for a very special evening event.
There are no warm or spicy notes in Gabrielle which I can detect, so I would say this was more of a Spring Summer fragrance as opposed to an Autumn Winter scent. It is also very feminine, with a powdery finish.
As for longevity, after than less than an hour of wear the scent had virtually disappeared, which I found disappointing. The price point at £79 for 50ml and £112 for 100ml is extremely high for this product, even if it is Chanel.
Much has been made of the specially designed bottle, which is lovely to hold with it’s smooth glass texture and angular lines. The colour of the perfume, the box it is packaged in, and the stopper are all a pretty soft gold, ideal for gifting. But as much as I like the packaging and the overall ‘look’, for me it is what’s inside that counts. I’m afraid to find out the environmental costs of manufacturing the packaging.
Meant to represent Gabrielle before she became Coco, on that score the theme of new fragrance works. It has a great, flowery, airy scent, but for all the glamorous advertising, the longevity of the Eau de Parfum, simply doesn’t quite live up to expectation or the hype. Many have complained that the scent is un traditional. un-Chanel like. But this is the point – the perfume is Chanel before she became Coco, hence the name Gabrielle. This is the striped back, unassuming, innocent version of Chanel, not yet the power house she was later to become.
Many have found the scent generic, uninspiring and not that aspirational – style over substance. On those points, I tend to agree.
Rating: 3 out of 5
Head over to Instagram champagne_twist_destash and shop until I stop!
I thought it might be a good idea to post about the up coming destash I’m hosting on Instagram this Saturday 27th May, 2017. I hope you will join me and grab a few bargains.
Where is the sale?
On Instagram – please follow Champagne_Twist_Destash
What time does the destash sale start?
12 noon GMT
Why host a sale?
I have accumulated so much stuff over the years, I have simply run out of room to work effectively. The choice is to either move to a new house the size of Buckingham Palace (I did ask, but the Queen said no) or to sell these things to a someone who can make use of them.
This will mean that I will have more time and space to make more videos and post more on my blog.
What type of things are you selling?
You’re selling baby clothes? How come?
In regards to the baby clothes, they are all brand new and unused. They were purchased for research purposes (I was thinking about designing and selling baby clothes) and rather than throw them away, I thought it best to sell them on. There is a bit of a pink theme, but heck at that age babies don’t know, or care.
All buttons (and any relevant small items) sold will be sorted and presented in a brand new organza bag – who wants an envelope of loose buttons?
What’s for sale? How much?
Prices start from as little as 50p (excluding postage). All the items range from bargain basement finds to high end, including products from local London markets, Laura Ashley, Cath Kidston, John Lewis and Liberty.
I hope you will find this sale fun and you bag a few bargains for yourself and loved ones. Tell your friends, sit down with a cuppa and lets do this 🙂
I know T&Cs are not the most interesting of things, but please do read before you purchase – and let me know if you have any questions.
The sale on Instagram starts at 12 noon GMT Saturday 27th May 2017.
Please visit Champagne_Twist_Destash to purchase items for sale.
Time Zone – GMT
12 noon – Fabric – part 1
1pm – Knitting items, buttons and sewing collectables
2pm – Fabric – part 2 and buttons
3pm – BREAK TIME (approx 1 hour)
4pm – Baby clothes
5pm – Paper craft items/ Stationery
6pm – Books and paper sewing patterns
7pm – Misc
8pm – Sale ends (If there are a lot of unsold items left, I may host another sale the following Saturday).
I hope this post is clear and easy to understand, but if I have missed something out, you have any questions, or seek clarification, please contact me either here or on Instagram Champagne_Twist_Destash.
Hope to see you on Instagram on Saturday! Enjoy and thanks for reading.