Ever had to buy a gift for someone who appears to have everything – in triplicate? Well if you have a Lulu Guinness fan in your group, then why not buy them a key ring.

A key ring?  Yes, you read that correctly, a key ring.  But I warn you, they are not cheap, but then when else can you indulge other than Christmas or birthdays?

This particular keyring – the Metal Eye – costs around £45 and can be purchased in store or online at both LuluGuinness.com or QVCUK.com. As a keyring, it does a good job, it’s robust, clunky and works as an attractive accessory.  But I don’t use it as a keyring because a) I fear with all the junk I have in my bag, it would be easily scratched or otherwise damaged, and b) it’s too nice to be hidden away in the depths of my hand bag.  Hence why I have converted this keyring into a bag charm.

I wish this keying included a clasp so it would be easier to convert into a bag charm.  Other Lulu Guinness key rings do include a clasp so bear that in mind if you are thinking of trying this gift idea.  I temporarily tied mine to a vintage Lulu Guinness bag with some black ribbon.  The hardware matches the keyring, providing an instant contemporary update.

You could also attach the keyring to a purse, wallet or clutch to instantly transform a plain accessory into something that could add sparkle to your evening wear.

Try tying a long piece of grosgrain or sheer ribbon to the ring, and wear as a piece of jewellery, such as a pendant necklace, a choker or a bracelet.

The ‘eye’ could be threaded with a very long piece of ribbon and used as a belt buckle.  Tie it to the branches of your Christmas tree and attach a gift tag, as a on-trend way of gift giving.

So don’t just view this as an expensive one trick gift, if presented in an unusual way, the Metal Eye keyring could provide many years of multi use.

Rating: 4 out of 5

Disclaimer: The item mentioned was gifted during a Lulu Guinness promo event.